Killer Nashville
Client: Killer Nashville International Writers' Conference
Made Working Under: Hey! Digi Marketing*
Year: 2022
Platform: Squarespace
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Project Description:
Killer Nashville is the premier forum for all genres incorporating mystery, thriller, suspense, action, or romance elements; learn, present, meet agents & editors, sign books, mingle with forensic experts, and network. Each year, Killer Nashville hosts the annual Killer Nashville International Writers’ Conference, bringing hundreds of authors together to hone their craft and receive critiques and feedback on their work from agents and editors in the publishing world.
Along with the conference, Killer Nashville is the home of Killer Nashville Magazine, a monthly literary journal full of nonfiction content such as craft articles and interviews as well as fiction content such as short stories and poetry.
“Voted #1 Writing Conference in the USA in The Writer magazine”
“Defining which books become bestsellers throughout the nation’s book culture.” — Publishers Weekly
Killer Nashville’s previous website was built in Wordpress, but the founder of Killer Nashville was looking to have the site built on a platform that is a bit more user-friendly while still looking professional – Squarespace fit the bill perfectly.
Along with redesigning and rebuilding the site on Squarespace, I also assisted with migrating Killer Nashville’s emails from a self-hosted platform to Google Workspace, as well as migrating Killer Nashville from Mailchimp to Klaviyo for email marketing.
Since rebuilding the Killer Nashville website, I created an additional website on Shopify to manage purchasing conference tickets and add-ons, as well as functioning as a Point-of-Sale system during the conference to sell merchandise and books from the authors attending the conference. A dual-website setup was chosen due to Killer Nashville’s specialized needs: Shopify’s integrations with analytics from ad platforms is the top of the line, but it would not be able to keep up with the sheer level of content of Killer Nashville Magazine from over the years.
Alongside building the two websites, I have helped manage both sites as well as sending out weekly email newsletters for Killer Nashville Magazine and updates about the conference.
visit site >*All works presented in this portfolio that were created while employed by other companies are the intellectual property of those respective companies. The projects showcased here are intended for demonstration purposes only and do not imply ownership, authorization, or endorsement by the previous employers.